Magzika
Beach Shack
Magzika Beach Shack is a seafront beach shack located in Betalbatim, Goa. The restaurant is known for its beachside setting, dishes, cocktails, and regular live music events held on weekends and two weekdays. The client approached us with the goal of building a stronger social media presence, showcasing their food and cocktails more effectively, and promoting live music events through better posters, stories, reels, and content. When we started working with the brand, the social media feed was not properly maintained, Instagram highlights were not set up, and the reels were not performing well organically.
What Wasn't WORKING
Despite having a strong seafront location, food, cocktails, and regular live music events, Magzika Beach Shack was not showcasing its experience effectively on social media.
The account lacked a proper feed structure, Instagram highlights were missing, and the overall page did not have a consistent visual presentation. Reels were also not performing well before we started working with the brand.
Another challenge was to create content that could make the page more engaging, improve organic reach, and attract more people for live music events and seasonal offers.
What They Wanted to ACHIEVE
The primary objective was to build a stronger online presence for Magzika Beach Shack and showcase the restaurant's food, cocktails, live music, and seafront experience more effectively.
The client wanted better live music posters, regular content, engaging reels, and a more organised Instagram profile. Additional goals included improving organic reel performance, increasing followers, creating stronger engagement, and promoting special campaigns such as Valentine's Day offers.
Key Performance INDICATORS
- Follower growth
- Reel views
- Organic reach
- Story interactions
- Post performance
- Campaign reach
- Engagement
- Paid campaign performance
How We APPROACHED IT
We developed a content strategy focused on improving the overall appearance of the page and creating more engaging content for the audience.
The Instagram profile was cleaned up with newly designed highlights, a 3-grid post was created and pinned on top, and regular content shoots were introduced to improve the quality of visuals.
Content focused on showcasing dishes, cocktails, live music events, the beach shack experience, and the seafront location. We also created educational and experience-based reels, such as an urrak-making reel where the owner educated the audience about the drink. This type of content helped improve engagement and attract a stronger audience.
For seasonal content, we created a closing reel with the owner, which performed well organically and received a good number of shares.
For Valentine's Day, we suggested a campaign plan that included offer promotion ideas, posters, live music promotions, and boosted reels to reach more people.
We also included drone shoots, regular reels, posts, creative live music stories, and campaign-based content to maintain a consistent and active social media presence.
Channels PRIORITISED
Before & After
What We ACHIEVED
The new strategy helped Magzika Beach Shack improve its social media presence, organic reach, engagement, and campaign performance.
Monthly Deliverables
6 reels per month, 4 posts, creative live music stories, and one content shoot were included.
Visual Highlights
This case study is supported by before-and-after feed improvements, newly designed highlights, 3-grid pinned posts, drone shoot visuals, food and cocktail content, urrak-making reel, season closing reel, live music posters, Valentine's Day campaign creatives, trending carousel content, and paid campaign screenshots.
Latest Reels
What the Client SAID
"The brand established a stronger digital presence with a professionally curated Instagram profile and consistently engaging content. The combination of strategic storytelling, educational reels, trending formats, and event promotion helped Magzika build a more engaged audience and strengthen its online visibility. The success of the campaign led the client to continue the partnership for the following season."
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