Restaurant & Football Bar

The
Origin

Origin is a football bar and restaurant based in Seraulim, Goa. The restaurant is known for hosting regular events, football and cricket screenings, and attractive offers for customers. We started working with Origin from scratch, right from the time the restaurant started. Our association with the brand has continued for around 4+ years, during which we helped build and manage its social media presence through regular content, event promotions, and paid campaign support.

Client The Origin

Industry Restaurant & Football Bar

Service Social Media Management

Duration 4+ Years

The Challenge

What Wasn't WORKING

As Origin was a new restaurant, the main challenge was to build its social media presence from the ground up and create awareness for the brand, its offers, and its events.

The restaurant regularly hosted screenings, offers, and events, but these needed to be promoted consistently through stories, reels, and event creatives. There was also a critical need to maintain regular engagement on the page, increase followers, and attract more people for specific events in a competitive hospitality space.

Objectives

What They Wanted to ACHIEVE

The primary objective was to create awareness for Origin and promote its regular offers, events, and live screenings more effectively.

The client wanted to showcase its offers through regular story postings, create promo reels for selected events, and build visibility around football and cricket screenings. Another key goal was to increase page engagement, grow the follower base, and bring in more crowd for specific events through paid boosting.

Key Performance INDICATORS

Follower growth
Overall engagement
Content reach
Reel performance
Story interactions
Event awareness
Paid campaign performance

Strategy

How We APPROACHED IT

We developed a social media strategy focused on the regular and timely promotion of Origin’s offers, events, and screenings to establish them as a go-to entertainment destination.

Regular story postings were created to keep the audience updated about offers and ongoing activities at the restaurant. Promo reels were produced for selected events where the client wanted to attract a larger crowd and create stronger awareness.

We also covered events such as football and cricket screenings to accurately showcase the live experience at the restaurant. Since we started with the brand from scratch, we carried out comprehensive shoots, including drone footage, to help build strong visual content for the page.

To increase visibility for key events, selected reels and story posters were boosted through targeted paid promotions. This helped create awareness for specific events and reach a larger audience beyond existing followers.

Channels PRIORITISED

Instagram Feed Instagram Stories Instagram Reels Meta Ads

Before & After

Before

After

Results

What We ACHIEVED

Our from-scratch strategy helped The Origin transform into a well-recognized local brand with a highly engaged digital community over our 4-year partnership.

Years of Partnership

A long-term successful relationship managing the brand since day one.

4,199+

Followers Built

A dedicated, local audience grown completely from the ground up.

21K+

Profile Visits

Consistent traffic driven to the profile via story and event promotions.

14K+

Content Interactions

High engagement rates reflecting the community's interest in offers and events.

90%+