Mike's
Place
Mike’s Place is a vibrant restaurant known for its quality food, refreshing drinks, lively ambience, and regular live music events. The brand approached us with the goal of strengthening its social media presence, promoting live entertainment more effectively, growing its follower base, and showcasing its overall dining experience through high-quality content.
What Wasn't WORKING
Despite offering a memorable dining experience and popular live music events, Mike’s Place was not fully reflecting these strengths online. While the restaurant already had an active social media presence, there was no clear content strategy, the feed lacked consistency, and the brand experience was not being communicated effectively across digital platforms.
The existing feed lacked a consistent visual identity, and food and beverage content did not properly showcase the quality of the restaurant experience. Stories and highlights were underutilised, and event promotions lacked a cohesive creative direction.
Furthermore, Facebook was not being actively managed alongside Instagram. As a result, opportunities to build stronger brand recognition, increase engagement, showcase customer experiences, and leverage trending content formats were being missed.
What They Wanted to ACHIEVE
The primary objective was to create a stronger and more professional online presence that accurately represented the true Mike’s Place experience.
The client wanted to improve the overall appearance of its social media platforms, increase followers and engagement, and create more effective promotions for live music events. Additional goals included showcasing food, drinks, ambience, and customer experiences through high-quality content while increasing website traffic, customer enquiries, and brand awareness across both Instagram and Facebook.
Key Performance INDICATORS
- Follower growth
- Engagement rate
- Reach and impressions
- Reel performance
- Story interactions
- Website traffic & enquiries generated
- Paid campaign performance
How We APPROACHED IT
Following a detailed review of the existing social media presence, we developed a content strategy focused on creating a cleaner, more cohesive, and visually appealing brand identity.
We introduced a structured feed design supported by regular monthly content shoots to ensure a consistent flow of high-quality photography and videography. Content focused on showcasing the restaurant’s food, drinks, ambience, live music events, and customer experiences through engaging reels and static creatives.
Live music promotions were redesigned with a more consistent visual approach, while testimonial content and customer-generated content were incorporated to build credibility and strengthen community engagement. Instagram highlights were reorganised and regularly updated, and customer stories were actively reposted to increase interaction and social proof.
Alongside Instagram management, we maintained and updated the Facebook page with consistent content to create a unified brand presence. Paid campaigns were strategically implemented to expand reach and improve visibility, while content planning remained aligned with current Instagram trends and algorithm updates.
Channels PRIORITISED
Before & After
What We ACHIEVED
The new strategy helped Mike’s Place establish a stronger and more professional digital presence across Instagram and Facebook.
Visual Highlights
The brand transformation was supported by comprehensive visual deliverables including before-and-after feed comparisons, food photography, event creatives, customer testimonial reels, and trend-based content.
Latest Reels
What the Client SAID
"Mike’s Place has been highly satisfied with the transformation of its social media presence. The client particularly valued the quality of the photography, reels, creative designs, event promotions, testimonial content, and the overall consistency of the feed. The results achieved through ongoing content creation, active platform management, and targeted paid campaigns have helped establish a stronger and more engaging online presence that accurately reflects the Mike’s Place experience."
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