Tikibab
Beach Shack

The Challenge

What Wasn't WORKING

When Tikibab approached us, the brand had the opportunity to build a more structured and engaging digital presence. Although the restaurant was known for its beachside ambience, food, cocktails, and live music events, these experiences were not being showcased effectively online.

The Instagram profile lacked a consistent content direction, highlights were not properly organised, and the overall feed required better visual consistency. With live music performances taking place every week, there was also a need for regular promotional creatives and a stronger brand identity across all content formats.

Additionally, there was an opportunity to create more engaging content through photography, reels, event promotions, and unique experiences that could help attract both tourists and local audiences while increasing organic reach and overall brand visibility.

Objectives

What They Wanted to ACHIEVE

The primary objective was to build a stronger and more engaging digital presence for Tikibab that reflected the brand's unique beachside dining and live music experience. The focus was on showcasing the restaurant's food, cocktails, ambience, and regular entertainment through high-quality content and creative storytelling.

As our association with the brand evolved over the years, the scope gradually expanded from photography and reels to graphic design and social media management. The goal was to create a consistent online identity through regular content, daily live music creatives, engaging reels, and promotional campaigns that would attract both tourists and local audiences while strengthening customer engagement.

Key Performance INDICATORS

• Follower growth
• Engagement rate
• Reel performance
• Reach and impressions
• Profile visits & Story interactions
• Overall brand visibility
• Live music event awareness

Strategy

How We APPROACHED IT

Over the past years, we have developed and implemented a long-term content strategy for Tikibab focused on consistency, creativity, and audience engagement.

The Instagram profile was optimised with organised highlights and regular content shoots to maintain high-quality visuals. Content primarily showcased the restaurant's food, cocktails, beachside ambience, and live music experiences through photos, reels, and stories.

Regular promotional creatives and stories were designed for live music events, while seasonal campaigns and special occasions were supported with dedicated content plans and promotional ideas. Experience-based reels and unique concepts such as Tiki Sundowner helped increase engagement and strengthen brand recall.

To further expand reach, influencer collaborations and Meta ad campaigns were incorporated into the strategy. This approach helped attract new audiences, improve overall visibility, and build stronger connections with both tourists and local customers.

Channels PRIORITISED

Before & After

Results

What We ACHIEVED

Our long-term strategy helped Tikibab establish a strong and recognisable digital presence across Instagram. Through consistent content creation, live music promotions, influencer collaborations and campaign-based activities, the brand strengthened its online visibility and built stronger connections with both tourists and local audiences.

Monthly Deliverables

Strategic Outcomes

• High Performing Content: Food reels, event content, live music nights, ambience videos, and experience-based reels consistently generated strong engagement and increased shareability.
• Increased Reach & Engagement: Regular content, seasonal campaigns, and live music promotions contributed to sustained growth in views and interactions.
• Stronger Brand Visibility: Influencer collaborations, Meta ad campaigns, and co-branded content helped introduce the brand to new audiences.
• Improved Event Awareness: Consistent promotion of recurring live music events and large performances hosted by Tikibab helped maintain customer interest and strengthen the brand's entertainment identity.
• Enhanced Digital Experience: Organised highlights, an improved profile structure, and consistent creative content made it easier for customers to explore the brand and stay updated with upcoming events.
• Established Brand Recognition: Through creative storytelling, unique experiences such as Tiki Sundowner, and long-term content management, Tikibab strengthened its position as a recognised beachside dining and entertainment destination in South Goa.

Visual Highlights

Explore the high-performing photography and reels that powered Tikibab's digital transformation.

Client Feedback

What the Client SAID